EXPERIENCE and sensorialization
Excellence in collecting and analyzing information Personal and intellectual integrity Respect at professional level towards clients and partners Commitment to the overall process of reaching knowledge.
To understand connections between shoppers and the brand and build channels between both; therefore, contributing to the shoppers experiencing and sensorial recognition of the brand.
To become a reference point in the analysis of “Shopper Insights” providing valuable information for the blooming of our client’s enterprises.
Studies for the Optimization of
Broad experience in Marketing Research methods and retailing for all social classes
and across the entire Brazilian territory
Innovations in retailing
Senior Customer Service
Commitment to address viable solutions to clients.
Marketing consultant with more than 20 years of experience with projects in the areas of retailing and shopper insights or consumer behavior. Acquired experience as:
General director for the development of the areas of Shopper and Retailing in Ipsos Brazil, developing useful tools used by the company worldwide.
General director of Data Popular, a company which is reference in the industry for its knowledge on the “bottom of the pyramid”
market segment Director of GSMD, marketing consulting business focused on retailing and distribution.
Economist responsible for the research of conjuncture retailing commerce of the Commerce Federation of Sao Paulo.
Manager of competitive intelligence area of Credicard.
Economics professor at Mackenzie University
- Methodology and Sample Planning
- Team Choice
- Data Analysis
- Strategic and Tactical Analysis
- Follow up
- Qualitative and Ethnographic Field
- Psychologists and anthropologists
- Quantitative Field - Intercept POS Note
- Recording and Filming
- Cati - 150 views
- Consultants and Retail Store Design
- Statistics and Data Processing
Clients under technical responsibility
of Sonia Bittar at Shopper Vista.