Shopper Pills
- Social Level A young shoppers prefer self-service almost without assistance
- Social Level C shoppers prefer self-service with strong assistance
- Social Level C choose large stores for family “tour” but small ones for buy
- Less than 10% of shoppers remember non interactive PDV material
- Brazilian shoppers are the ones how enjoy promotion gifts the most
- There are many opportunities to create retailer folders using educational information instead off offers only
The shopper studies help industry and retail strategies to build brand 360 degrees