Professional

MARKETING CONSULTANT WITH MORE THAN 20 YEARS OF EXPERIENCE WITH PROJECTS IN THE AREAS OF RETAILING AND SHOPPER INSIGHTS OR CONSUMER BEHAVIOR. ACQUIRED EXPERIENCE AS:

 

 

GENERAL DIRECTOR FOR THE DEVELOPMENT OF THE AREAS OF SHOPPER AND RETAILING IN IPSOS BRAZIL, DEVELOPING USEFUL TOOLS USED BY THE COMPANY WORLDWIDE. 

 

GENERAL DIRECTOR OF DATA POPULAR, A COMPANY WHICH IS REFERENCE IN THE INDUSTRY FOR ITS KNOWLEDGE ON THE “BOTTOM OF THE PYRAMID”

 

MARKET SEGMENT  DIRECTOR OF GSMD, MARKETING CONSULTING BUSINESS FOCUSED ON RETAILING AND DISTRIBUTION.

 

ECONOMIST RESPONSIBLE FOR THE RESEARCH OF CONJUNCTURE RETAILING COMMERCE OF THE COMMERCE FEDERATION OF SAO PAULO.

 

MANAGER OF COMPETITIVE INTELLIGENCE AREA OF CREDICARD.

 

ECONOMICS PROFESSOR AT
MACKENZIE UNIVERSITY